July 2010
2 posts
thanks @rhysrama for some sick linkage
Jamba Juice’s Cheeseburger Chill: -Now before you say, “Jamba Juice and Cheeseburgers??? Ewwwww!!!”  Let me tell you that this is a spoof spot and that Jamba Juice is calling out McDonald’s for their attempt to get into the smoothie business.  If you go to their link, you can get a buck off your next smoothie. http://www.jambajuice.com/cheeseburgerchill/video.html...
Jul 30th
Jul 20th
2 notes
May 2010
5 posts
Disappearing in the Age of the Data Wake: Is it...
A recent client told us about an article in Wired where Evan Ratliff made an attempt to vanish.  In today’s digital age it is nearly impossible to not be seen, heard, or contacted anytime.  What is worse is that our expectation for replies gets shorter and shorter.  The law of unintended consequences knows no more relevant place than on the interweb.  An attempt to make health care...
May 10th
New Animal Planet Ads- Not sure I get them
Ready.  Go.   I’m really not quite sure that I get the new Animal Planet Ads.  There seems to be so much messaging going on that it confuses me.  I’m assuming it is generally a brand message play, but I have a series of questions: 1/ Message focus: What is the bulk of the ad targeting?  The pitbull show?  First of all, isn’t everything really about something else?  Fringe...
May 8th
May 8th
2 notes
The Hard Times of RJ Berger Promo
The Hard Times of RJ Berger - VFX by Click 3X from Connor Swegle on Vimeo. Growing up ain’t easy.  Especially in high school when the kool kids can be SO MEAN!  So when the head jock comes over and pants’ you in the middle of the quad as school lets out, that kind of thing can scar you forever- that is, unless you have such a majestic physical oddity that makes time slow down...
May 5th
1 note
Every Now and Then, I love Radio Music - I'm Ill f...
I don’t have a car, AM/FM radio, or a desk-side ghetto blaster, but every now and then songs that I would never buy find their way into my ear holes.  This week it was “I’m Ill” by Red Cafe.  I am shocked anytime I hear radio music that I like.  The last time was “Kinda Like a Big Deal,” but I can’t confirm if that even made the radio.  It was the Clipse...
May 1st
April 2010
10 posts
Yes, it's Monday. Hi Ms. Hill, please don't go...
So Much Things to Say from Lauryn Hill’s Unplugged- a warts-and-all album.  When she came out with this, it was like Willy Wonka emerging at the gates of his factory….
Apr 26th
iPad re-inventing dynamic music interfaces
midiPad in action from kai on Vimeo.
Apr 25th
Good Morning
It’s Sunday and Raining.  Music by Sam Beam in an elevator. 
Apr 25th
Sometimes on a Saturday you want to listen to...
“Timshel” by Mumford & Sons
Apr 18th
Hector was the first of the gang with a gun in his...
why not?  It’s Thursday.
Apr 15th
Apr 15th
598 notes
Calvin And Hobbes On War
pbh3:        
Apr 7th
2 notes
Apr 3rd
Like Gasoline On Fire: 30 for 30, Hank Gathers,...
“Like Gasoline on Fire” was how LMU basketball was described during the Paul Westhead, Bo Kimble and Hank Gathers era.  The upcoming 30 for 30 on ESPN takes a look at the team in “The Guru of Go .” Hank Gathers passed away 20 years ago, and the show will run before the Final Four games on Saturday.  Enjoy. The 30 for 30 Trailer An ESPN Story on LMU and Hank...
Apr 2nd
Erykah Badu vs Matt & Kim: What is the difference...
Matt and Kim drop hipster nudity: Erykah Badu responds with her own sort of nudity: Figuring out the line between inspiration, appropriation and recombination.
Apr 1st
March 2010
14 posts
ARG vs RG vs R and why no "A" is better for TV
I have to start by saying that this is just my opinion.  It has nothing to do with thousands of kilos of baggage from previous projects.  It has to do with my opinion that ARGs don’t work for TV.  Why?  Because in using an “A,” you by nature create competing content for the property you are trying to promote.  I have a pair of examples.  I should preface by saying that I think...
Mar 29th
Seth Godin - The Factory, Astrology, and...
I like Seth Godin.  I would say that once a week, Godin says something that helps galvanize the day, and provide focus.  The killer is that, just like astrology, a lot is left open to interpretation and it can be ruthlessly flexible.  I think that some of the posts are purposefully vague so that the reader can figure out how to apply it to their own business (or life as it goes with a horoscope). ...
Mar 28th
Trauma and Southland - I guess I have shitty taste
Another reason I shouldn’t be a television executive.  Well, one reason, two pieces of crucial evidence. AND I know that Dick Wolf would be offended at the sheer amount of characters, but I like the stories, the interplay between characters, and the locations- SF and LA.  I imagine that if I felt like really nerding out, I could breakdown the similarities between the...
Mar 28th
A DC-based creative shop with nice stuff - Pappas...
A friend  of mine in “the biz” turned me on to this DC-Based creative shop.  I have always been leery of shops named after people.  In a posting about “5 Tips for Naming your Business,” three of the top five are: 2. Select your business name with a passion 3. Emphasize those qualities which you wish to promote 5. Set your business apart Those three can be...
Mar 28th
Butler's Gordon Hayward vs. Young Jeezy
Ok, no Jeezy, just Butler’s Gordon Hayward. So I want a new #20 Butler Jersey.  No lie.  He grinds, is fearless, and is a 6’9” guard who used to play tennis in high school.  Now that’s a new kind of two-sport athlete. Two things to check out: 1/ An article from Rivals talking about the potential of Hayward going pro. 2/ A rap by Hayward and his friends.  Sure it is...
Mar 27th
A couple thin web applications that are great -...
Whereas the dot-com-one-point-oh brought us capital investment in massive companies that were going to change the world, the fallout of all those technologies and dot-com-two-point-oh and whatever we are in now created a lot of these leaner apps and and thin web experiences that serve a specific function.  Innovation, democratization, and nerds with time on their hands were able to specialize the...
Mar 20th
WatchWatch
Breakfast with Mumford and Sons.  Solito.  Everyone is asleep.  Wake up.  It’s sunny.
Mar 20th
VFX companies continue to fall →
Thanks Alba.  Good stuff. ericalba: #VFX Supervisor Scott Squires writes a solid article.
Mar 20th
Kenny Rogers Fakes Out Michael Jordan
pbh3: This epic footage of a young Michael playing ball against Larry Bird, Dominique Wilkins and Kenny Rogers — yes, that Kenny Rogers! — during the country-singer-cum-chicken-magnate’s “Classic Weekend” in 1988. The best part? Kenny Rogers hitting a shot over Jordan
Mar 17th
Picklebacks - I love 'em
My wife must be REALLLLYYY into me cruising home at 4:00AM smelling like Jameson and Picklejuice.  Not Bruce Jameson and his West Side picklejuice, but whiskey and brine.  My friends and I are fans of the Pickleback and it seems like everyone else is now, too.  Just ask the folks over at the New York Times.
Mar 17th
Stolen note from TIGS on communication...
I was reading an article from Faris Yakob’s TIGS and got a kick out of it: “One of the first things that happens when a new medium emerges is a form of communication transpostion - taking a model from a different platform and applying it to the new one.”
Mar 16th
1 note
I can't get over the new utility premise on the...
I think that there is something in the idea of a new utility premise on the web.  I think that it is rooted in the idea that a huge amount of people want to be ‘facebook famous,’ reaping real world rewards for virtual actions.  The bottom line is that if you think there is something that can get you some sort of attention or validation, and it is simple, the internets is gonna love...
Mar 14th
Convergent Technologies- using something for...
I met Robert Tercek and he made a point that not many people do- something is what something is unless you can use something for something else.  He absolutely didn’t say it in that way, but what we were talking about was how some clients want exactly what they are seeing out in the marketplace.  For example- they want to have a place where people can upload their vacation photos because...
Mar 14th
Brainpicking CurrentTV's Max Lugavere & Jason...
I was reading an interview with CurrentTV’s Max Lugavere & Jason Silva on Brain Pickings and it got me thinking about sabermetrics. Specifically it got me thinking about a question in Bill Simmon’s recent mailbag. It was good to hear about their thoughts with quotes such as: I’m obsessed with the euphoric rush that comes with the creation of something entirely new. and Each...
Mar 14th
February 2010
3 posts
I think it is worth watching
Jacqueline Novogratz on how to recognize a linchpin from Seth Godin on Vimeo. I think consultants, especially in the digital world, can be hit-or-miss (who is amazing all the time), but they are always up for interpretation, application, and appropriation.  Just let it breathe, you can make something of it all.
Feb 23rd
Rihanna Video- Post by Click 3X
http://www.click3x.com/home.php/blog/
Feb 12th
Video: Rihanna - Rude Boy
ohlek: Here’s the latest video from the bajan artist which definitely held true to what she said about being different than her previous videos and a venture back to her roots. Enjoy the visual. -Tony
Feb 11th
January 2010
3 posts
FMRM//Internet Dating and Devil's Pie
Another post from my friend AD whose musings on life told through music never get old. »»»»»»» So I went on a date this weekend, with a girl I met online, nonetheless.  Yeah, I caved.  I’ll admit it.  I’m doing the online thing.  It was only a matter of time right?  It’s 2010 for crying out loud!  Nobody talks on the phone anymore.  E-mail is...
Jan 23rd
Burger Bracket: Minetta Tavern
From NYMag: Black Label Burger $26 Minetta Tavern Who pays $26 for a hamburger? Mrs. Platt, that’s who. She says, You get what you pay for. She’s probably right. Read more: The Best Burgers - Eat Cheap 2009 — New York Magazine http://nymag.com/restaurants/cheapeats/2009/57878/#ixzz0cJyMVZGp I’ve talked a lot about a burger bracket.  Mainly to myself.  It started last year during...
Jan 12th
From my friend AD, teacher extrordianaire, true...
My friend AD is really funny and somehow finds a way to relate life’s ups and downs to true school hip hop.  Amazing….. ……So, I found out that my ex is going out with a friend of mine.  Well, more like an acquaintance.  In fact, he used to work with me.  And I used to work with her.  So by the transitive property, he works with her.  I’m not sure what to do with...
Jan 7th
1 note
December 2009
3 posts
Dec 14th
Dec 6th
Some gems from Slate's "Write like Sarah Palin"...
pleasantries: Runner-up: “It was only then, after I had removed the saddle from the moose, that I noticed the sweet sound of the warblers singing while perched on the fence post reminding me that unlike New York, Wasilla would always have my heart which not only pumps red, but also white and blue.” —Brian Breighner Second place: “Here’s a little news flash for your Department of Media:...
Dec 6th
1 note
November 2009
8 posts
WatchWatch
Nov 27th
Nov 13th
Nov 9th
Nov 5th
Nov 4th
Nov 2nd
Nov 2nd
Marathoning
pleasantries: I am so excited to cheer on my marathoners this weekend! They have been working so hard to get to this point, and honestly, I am in awe of how hard they have worked to get here. While watching them train has truly destroyed any interest I may have had in ever running one, I think it is great they have all gotten together to run it and have worked so hard at completing such a...
Nov 2nd
2 notes
Nov 1st
October 2009
7 posts
Oct 31st