March 2010
14 posts
ARG vs RG vs R and why no "A" is better for TV
I have to start by saying that this is just my opinion. It has nothing to do with thousands of kilos of baggage from previous projects. It has to do with my opinion that ARGs don’t work for TV. Why? Because in using an “A,” you by nature create competing content for the property you are trying to promote.
I have a pair of examples. I should preface by saying that I think...
Seth Godin - The Factory, Astrology, and...
I like Seth Godin. I would say that once a week, Godin says something that helps galvanize the day, and provide focus. The killer is that, just like astrology, a lot is left open to interpretation and it can be ruthlessly flexible. I think that some of the posts are purposefully vague so that the reader can figure out how to apply it to their own business (or life as it goes with a horoscope). ...
Trauma and Southland - I guess I have shitty taste
Another reason I shouldn’t be a television executive. Well, one reason, two pieces of crucial evidence.
AND
I know that Dick Wolf would be offended at the sheer amount of characters, but I like the stories, the interplay between characters, and the locations- SF and LA. I imagine that if I felt like really nerding out, I could breakdown the similarities between the...
A DC-based creative shop with nice stuff - Pappas...
A friend of mine in “the biz” turned me on to this DC-Based creative shop. I have always been leery of shops named after people. In a posting about “5 Tips for Naming your Business,” three of the top five are:
2. Select your business name with a passion 3. Emphasize those qualities which you wish to promote 5. Set your business apart
Those three can be...
Butler's Gordon Hayward vs. Young Jeezy
Ok, no Jeezy, just Butler’s Gordon Hayward.
So I want a new #20 Butler Jersey. No lie. He grinds, is fearless, and is a 6’9” guard who used to play tennis in high school. Now that’s a new kind of two-sport athlete.
Two things to check out:
1/ An article from Rivals talking about the potential of Hayward going pro.
2/ A rap by Hayward and his friends. Sure it is...
A couple thin web applications that are great -...
Whereas the dot-com-one-point-oh brought us capital investment in massive companies that were going to change the world, the fallout of all those technologies and dot-com-two-point-oh and whatever we are in now created a lot of these leaner apps and and thin web experiences that serve a specific function. Innovation, democratization, and nerds with time on their hands were able to specialize the...
WatchBreakfast with Mumford and Sons. Solito. Everyone is asleep. Wake up. It’s sunny.
VFX companies continue to fall →
Thanks Alba. Good stuff.
ericalba:
#VFX Supervisor Scott Squires writes a solid article.
Kenny Rogers Fakes Out Michael Jordan
pbh3:
This epic footage of a young Michael playing ball against Larry Bird, Dominique Wilkins and Kenny Rogers — yes, that Kenny Rogers! — during the country-singer-cum-chicken-magnate’s “Classic Weekend” in 1988. The best part? Kenny Rogers hitting a shot over Jordan
Picklebacks - I love 'em
My wife must be REALLLLYYY into me cruising home at 4:00AM smelling like Jameson and Picklejuice. Not Bruce Jameson and his West Side picklejuice, but whiskey and brine.
My friends and I are fans of the Pickleback and it seems like everyone else is now, too. Just ask the folks over at the New York Times.
Stolen note from TIGS on communication...
I was reading an article from Faris Yakob’s TIGS and got a kick out of it:
“One of the first things that happens when a new medium emerges is a form of communication transpostion - taking a model from a different platform and applying it to the new one.”
I can't get over the new utility premise on the...
I think that there is something in the idea of a new utility premise on the web. I think that it is rooted in the idea that a huge amount of people want to be ‘facebook famous,’ reaping real world rewards for virtual actions. The bottom line is that if you think there is something that can get you some sort of attention or validation, and it is simple, the internets is gonna love...
Convergent Technologies- using something for...
I met Robert Tercek and he made a point that not many people do- something is what something is unless you can use something for something else. He absolutely didn’t say it in that way, but what we were talking about was how some clients want exactly what they are seeing out in the marketplace. For example- they want to have a place where people can upload their vacation photos because...
Brainpicking CurrentTV's Max Lugavere & Jason...
I was reading an interview with CurrentTV’s Max Lugavere & Jason Silva on Brain Pickings and it got me thinking about sabermetrics. Specifically it got me thinking about a question in Bill Simmon’s recent mailbag.
It was good to hear about their thoughts with quotes such as:
I’m obsessed with the euphoric rush that comes with the creation of something entirely new. and
Each...