May 2010
5 posts
Disappearing in the Age of the Data Wake: Is it...
A recent client told us about an article in Wired where Evan Ratliff made an attempt to vanish. In today’s digital age it is nearly impossible to not be seen, heard, or contacted anytime. What is worse is that our expectation for replies gets shorter and shorter. The law of unintended consequences knows no more relevant place than on the interweb. An attempt to make health care...
New Animal Planet Ads- Not sure I get them
Ready. Go. I’m really not quite sure that I get the new Animal Planet Ads. There seems to be so much messaging going on that it confuses me. I’m assuming it is generally a brand message play, but I have a series of questions:
1/ Message focus:
What is the bulk of the ad targeting? The pitbull show? First of all, isn’t everything really about something else? Fringe...
The Hard Times of RJ Berger Promo
The Hard Times of RJ Berger - VFX by Click 3X from Connor Swegle on Vimeo.
Growing up ain’t easy. Especially in high school when the kool kids can be SO MEAN! So when the head jock comes over and pants’ you in the middle of the quad as school lets out, that kind of thing can scar you forever- that is, unless you have such a majestic physical oddity that makes time slow down so...
Every Now and Then, I love Radio Music - I'm Ill f...
I don’t have a car, AM/FM radio, or a desk-side ghetto blaster, but every now and then songs that I would never buy find their way into my ear holes. This week it was “I’m Ill” by Red Cafe. I am shocked anytime I hear radio music that I like. The last time was “Kinda Like a Big Deal,” but I can’t confirm if that even made the radio. It was the Clipse...