Jamba Juice’s Cheeseburger Chill:
-Now before you say, “Jamba Juice and Cheeseburgers??? Ewwwww!!!” Let me tell you that this is a spoof spot and that Jamba Juice is calling out McDonald’s for their attempt to get into the smoothie business. If you go to their link, you can get a buck off your next smoothie.
http://www.jambajuice.com/cheeseburgerchill/video.html
Levi’s “One Man Walking America”:
Who doesn’t love stop motion when it works? This viral ad from Levi’s has a guy walk across America using only a Canon 5D Mark II, a protractor, measuring tape, and a tripod. The behind the scenes piece was pretty cool, but now it’s been taken off. If anybody finds it, send my way.
http://bit.ly/aON5PK
“Ohio” Music Video for Outside Royalty:
-I love Bill Sneed’s work. Maybe more because he showcased his talents in the Film Fest I Co-Produced, Twenty120 ( www.twenty120.com …ha! a little plug). This is a journey of a camper that goes land, sea and air. Fun and song isn’t bad at all.
http://billsneed.com/ohio.htm
“Don’t Turn The Lights On” Music Video for Chromeo:
-Newest video for Chromeo on their latest album. Lots of roto and clean up on this project! For those of you in NYC, Chromeo is playing tonight at the Bowery Ballroom! After party w/ a Chromeo set is at Love on MacDougal and 8th St.
http://tumblr.com/xz0ehbfm3
“Ritalin” Music Video for Dancing Pigeons:
-Flame thrower meets fire extinguisher. This music video is Directed by London based Blink’s Tomas Mankovsky. Really nice cinematography by Adam Frisch. Another good song.
http://bit.ly/dmlgH3
Lo Fi Video Experiments:
-Series of experiments created by Tell No One in UK. Various fx tricks that just look cool:
http://vimeo.com/12825278
http://vimeo.com/12290161
http://vimeo.com/12290161
http://vimeo.com/9328051
http://vimeo.com/9325880
Short shot and edited entirely with the new iPhone 4:
-Really nice short shot by an iPhone 4. Makes me wanna go out and get one. Oh yeah, it was edited on the iPhone too. The City Harvest spot created by The Mill was shot on multiple iPhone 3gs. Imagine if were shot on an iPhone 4 (City Harvest: http://youtu.be/2V5fKX_U3qY )
http://www.brandflakesforbreakfast.com/2010/07/and-oscar-goes-to-iphone-4g.html
901 Silver Tequila:
-This one is for the Justin Timberlake lovers. This is the first commercial he’s Directed and it’s for his new product, 901 Silver Tequila. I’ll be honest with you all…I love the dude. I think he’s pimp and he is multi-talented. I had to send this out. I don’t think the spot is amazing though. Strike on me.
http://bit.ly/bFQdl7
Mazda’s Driverville:
-Mazda has taken the social networking experience to another level. They’ve developed a racing game using their products to build a car and race against friends. Seems like a cool idea and would be even cooler if you can take it even further by creating an actual car, racing it with friends, and having the possibility of buying it. But good to see the envelope being pushed in social media.
http://bit.ly/bK2Hzh
Comicon Q&A with Tron Director Joseph Kosinski:
-Let’s move past Inception and start obsessing about another movie. I know some of you already have the countdown til this film comes out!
http://bit.ly/d0meNZ
Nukapedia!!!:
-Could be interesting for all of you compositors. It’s supposedly an encyclopedia for Nuke.
http://www.nukepedia.com/
MORE FUN STUFF!!!
Mobile art truck hits the streets of NY:
-For those in the Lower Eastside, you may have seen some of the works of LES based Artist, Marco. Following the food craze for Food Trucks, Marco takes his studio to the streets and is selling his artwork from out of the truck.
http://www.coolhunting.com/culture/-luz-azul-the-n.php
Nikon Thermos
-I don’t want to put anything in your head, but could be good for one of those long and stressful shoots!
http://theworldsbestever.com/2010/07/28/drinks-are-on-nikon/nikon-thermos/
Rich Rama
Executive Producer
-New Business & Development LA/NYC
MassMarket
NYC: 212/505-6065 I LA: 310/577-5800
www.massmarket.tv
My new boss is Mr. Miyagi
- Thanks Mark Szumski
A recent client told us about an article in Wired where Evan Ratliff made an attempt to vanish. In today’s digital age it is nearly impossible to not be seen, heard, or contacted anytime. What is worse is that our expectation for replies gets shorter and shorter.
The law of unintended consequences knows no more relevant place than on the interweb. An attempt to make health care equal leads to an open kimono of information about who you are and what you do. A spring break trip with friends posted on facebook reveals a character flaw by a potential employer. I have always believed that if you give it all away, no one can take anything from you, but a few media folks are proving the opposite.
Evan Ratliff is one example, and over in the UK, David Bond has made his attempt to hide from Big Brother. His try was less open-source (read: 90’s hacker movie) but rather he enlisted the help of two former detectives who run a P.I. business. He documented the journey and the film showed at SXSW this year.
One Part “The Grid” and one part “The Blair Witch Project” it is a look at what happens when you try to slip away in the third most-watchful society behind Russia and China.
Ready. Go.
I’m really not quite sure that I get the new Animal Planet Ads. There seems to be so much messaging going on that it confuses me. I’m assuming it is generally a brand message play, but I have a series of questions:
1/ Message focus:
What is the bulk of the ad targeting? The pitbull show? First of all, isn’t everything really about something else? Fringe isn’t about really gross weird phenomena, it is a story about a relationships. Starbucks isn’t about coffee, it is about consistency. Playboy isn’t about the boobs- it’s about the articles. Right? That is the fun of TV/Film/Theatre. Hell, that is the fun of branding. We get to figure out how to connect. We get to craft an experience together. For Animal Planet to not be about pit bulls but rather about a foulmouthed ex-con with a big heart we are layering metaphor on metaphor around the brand and it is confusing.
Secondly, am I supposed to tune in? There is no real call to action or information about the show itself. So is it targeting the show or the brand?
2/ Message spread:
Multiple posters such as this and a wrap up of a tagline: Surprisingly Human.
OK. that makes sense. The brand uses animals as a lens for us to learn about ourselves, or the brand uses animals as a lens for a range of human experiences. Something like that. I am sure that someone was paid a lot of coin to figure that out. Maybe they are confused by the ultimate execution. So we are talking about the show without talking about the show, we have a two-line metaphor, and then a brand tagline. If you have an engaged viewer for two to 30 minutes on the train, why not just use the space to have a paragraph about the show. There is nothing else for people to do.
3/ Realization:
I just realized that the show isn’t Pitbulls and Parolees, but rather Pit Boss. There has got to be some clarification for that.
I am going to look around more online to see if I can find out what Animal Planet was trying to do here. There has to be an idea in there somewhere….
Iron Man 2 Case Study by Perception. Nice to see an #NYC shop do so much prominent work in a Hollywood Blockbuster. #vfx #design #motiongraphics
The Hard Times of RJ Berger - VFX by Click 3X from Connor Swegle on Vimeo.
Growing up ain’t easy. Especially in high school when the kool kids can be SO MEAN! So when the head jock comes over and pants’ you in the middle of the quad as school lets out, that kind of thing can scar you forever- that is, unless you have such a majestic physical oddity that makes time slow down so that people can drink it in. I mean, these are the things that mythology are made out of (read: the centaur- man from the waist up, horse from the waist down).
Unfortunately, such moments are not all captured naturally. To bring out the full effect, we worked with the MTV directors Seyi Peter-Thomas and Barry Flanagan who shot the spot on Phantom, to create some visual effects such as sky replacements, final color tweaks, sparks, and smoke. It was great to have them in here, and the show is going to be awesome. Mark Szumski as creative director, continues his working relationship with MTV helping on both the front and back-end of these high-end promotions.
I don’t have a car, AM/FM radio, or a desk-side ghetto blaster, but every now and then songs that I would never buy find their way into my ear holes. This week it was “I’m Ill” by Red Cafe. I am shocked anytime I hear radio music that I like. The last time was “Kinda Like a Big Deal,” but I can’t confirm if that even made the radio. It was the Clipse and Kanye though, so it had to of, right? I made a quick chart for how often I like radio songs:
So Much Things to Say from Lauryn Hill’s Unplugged- a warts-and-all album. When she came out with this, it was like Willy Wonka emerging at the gates of his factory….
midiPad in action from kai on Vimeo.
It’s Sunday and Raining. Music by Sam Beam in an elevator.