Turncoat Politics

A DC-based creative shop with nice stuff - Pappas Group (@PappasGroup)

A friend  of mine in “the biz” turned me on to this DC-Based creative shop.  I have always been leery of shops named after people.  In a posting about “5 Tips for Naming your Business,” three of the top five are:

2. Select your business name with a passion
3. Emphasize those qualities which you wish to promote
5. Set your business apart

Those three can be ego-driven and that means that the company can be subjected to the personal whims of the owner.  I am not saying that is the case, and I don’t know how I got on this topic, but the bottom line is that a business-owner is allowed to do whatever he wants with his company.

That said, in looking at their work, they have and are wanting to do good work.  It is design-led, smart work.  The idea comes through, the experience or UI is well done, and it is fun.  A personal energy comes out in each project and the quality is clear, whether it is a regional campaign, or a national one.  Click through and check it all out.